I'm a big fan of when companies with money leverage marketing ploys to support real artists financially. Here for example, Adult Swim gets Kia to sponsor 8 downloadable tracks from cool folks, including a never-before-released Madvillain track (that's DOOM + Madlib in case you were just born). This new joint is everything you loved about that Madvilliany. Propers to everyone involved in getting this to my ears.
Check out "Papermill" here.