It's award season...the Grammy's finally happened (not that they're relevant for anything other than the circus surrounding Chris Brown), and the Academy Awards are a little over a week away (if anything other than Slumdog Millionaire wins best pic, that's crap), so I'm getting in the spirit of the season and giving an award.
Today's 'Award for Exceptional Thinking By A Member of an Awesome Band' goes to Gang of Four's Dave Allen.
He gave a key note address at PopAsheville saying that most musicians are now in the merch business because fans want music for free...That's true...His advice: If you don't put a price on your CD, people will pay you more than you're willing to ask for it...(he includes empirical evidence).
Food for thought.
Besides the fact that Gang of Four kicks ass, Mr. Allen has created an interesting web presence. He's running a blog, a well-maintained
Twitter page , and speaking at various conferences. Dude has really embraced social media and is handling it better than new jacks half his age. Here are some of his thoughts on the ways social media is changing things for music and business.
Bravo Sir.
Naturals Not In It - Gang Of Four
Armalite Rifle - Gang Of Four
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