This is a Generic Brand Video

A stock footage company realized it had all the necessary generic crap companies use to greenwash, mislead, and inspire a false sense of compassion in their advertising — something highlighted wonderfully in a piece of writing that had appeared on McSweeney's.

via AdWeek

Random Goodness #2

A few more things worth sharing:

• via McSweeney's - A great piece about playing chess for money in Zucotti Park and waiting for the cops to come and break up the Occupy scene. Read it here.
• via New Yorker - A 1978 profile of Atlantic records mastermind Ahmet Ertegun. Read it here.
• via RCRD LBL - a nice remix of a new Tom Vek song: